Tuesday, September 21, 2010

Morton’s The Steakhouse and the Mondavi Families Join Forces for the Largest Wine Dinner in Celebration of a Legendary Blend


On October 7, Wine Lovers Around the U.S. Will Join the Extended Mondavi Family at Napa Valley’s Charles Krug Winery and 54 Morton’s Locations Nationwide for
a Simulcast Wine Dinner

White Plains, NY/September 1, 2010 -- Morton’s The Steakhouse and the entire third and fourth generations of Napa Valley’s famed Mondavi family have joined forces for a nationwide wine dinner and charity auction on October 7, 2010 at the Charles Krug Winery Carriage House in Napa Valley to benefit the Make-A-Wish Foundation®

This gathering, the first of its kind in Mondavi family history, will celebrate the Mondavi family’s more than 90 years in growing and crafting wine and will be broadcast simultaneously to 54 Morton’s private dining rooms via state-of-the-art satellite broadcast technology. Tylor Field III, vice president of wine and spirits for Morton’s, has collaborated with three generations of the Mondavi family representing Charles Krug Winery, Folio Fine Wine Partners and Continuum Estate, assisted by corporate sponsor Chase Bank, on this first-of-its-kind dinner, a culmination of the “Prime Events at Morton’s” series.  The evening’s esteemed hosts will include Michael Mondavi of Folio Fine Wine Partners, Tim Mondavi and Marcia Mondavi Borger of Continuum Estate, and Peter Mondavi, Sr., Peter Mondavi, Jr. and Marc Mondavi of Charles Krug Winery.

The event will kick off an online auction of the first-ever red wine produced by the extended Mondavi family – a rare 27-liter bottling called Siamo Insieme,which means “We are Together” in Italian. The Mondavi family has collaborated to produce this large format bottle (called a primat); a unique blend of Napa Valley grown Cabernet Sauvignon, Merlot, Cabernet Franc and Petit Verdot, produced and blended by the second and third generation of the Mondavi family especially for this event.  This bottle will be auctioned online on Hart Davis Hart Wine Co.’s website October 7, 2010 through October 30, 2010, with 100 percent of the winning auction bid benefiting the Make-A-Wish Foundation.

“We are so pleased to be collaborating with the Mondavi family on this legendary event,” said Tylor Field.  “Anyone who enjoys wine owes a huge debt of gratitude to this family and what they have accomplished in the development and growth of fine wine in America. What they have achieved and continue to achieve is unprecedented.  We will also continue to honor their respective wines on our wine lists nationwide to support their endeavors.”

"This grand event is the result of a seven year partnership between us and Morton's,” said Peter Mondavi, Jr. who hosted a dinner in the White Plains Morton's location in 2008 to benefit Make-A-Wish. “What sets this one apart is the enthusiastic collaboration on the part of the entire Mondavi family, and I look forward to even more wishes being granted from the proceeds.”

By utilizing Velocity technology available in Morton’s private dining rooms, guests in 54 Morton’s locations will be served the same menu and wines as guests at the Charles Krug Carriage House in Napa Valley.  Each Morton's private dining room is equipped with 1080i high-definition programming; a nine-foot screen and theater-quality surround sound.  This technology will allow guests around the country to feel as if they are in Napa Valley, making it possible for almost 2,400 people to enjoy this groundbreaking event. Members of the Mondavi family’s fourth generation will host the event at select locations around the country, from San Francisco to Miami to New York. At each restaurant location, guests will be invited to bid in a silent auction for a trio of premium wines, featuring an autographed bottle from Charles Krug Winery, Continuum Estate and Folio Fine Wine Partners. 100 percent of the winning auction bids from the wine trios will benefit the Make-A-Wish Foundation®.

Morton’s The Steakhouse in White Plains will hold its event at 8:00 PM EST. Tickets for this exclusive event are $175 per person. Guests who would like to attend the “Morton’s and the Mondavi Families: Celebrating the Legendary Blend” wine dinner are invited to book online at http://www.mortons.com/celebratingthelegendaryblendor call Morton’s The Steakhouse in White Plains, 9 Maple Avenue, 914-683-6101.

Sponsors of this event include Chase Bank, Hart Davis Hart Wine Co. and Riedel Glassware.

About Morton’s

Morton's Restaurant Group, Inc. is the world's largest operator of company-owned upscale steakhouses. Morton's steakhouses have remained true to our founders' original vision of combining generous portions of high quality food prepared to exacting standards with exceptional service in an enjoyable dining environment. As of August 18, 2010, the Company owned and operated 76 Morton's steakhouses located in 64 cities across 26 states, Puerto Rico and five international locations (Hong Kong, Macau, Mexico City, Singapore and Toronto), as well as Trevi, our Italian restaurant, which is located next to the 'Fountain of the Gods' at The Forum Shops at Caesars in Las Vegas, NV. Please visit our Morton's website at www.mortons.com.

About Charles Krug Winery
Charles Krug is Napa Valley’s first winery, founded in 1861. The third generation of the Peter Mondavi family produces super-premium and reserve wines with estate-grown,
sustainably farmed fruit representing Napa Valley’s most prized sub-appellations, continuing the tradition of innovation and dedication to quality that began when Cesare and Rosa Mondavi first acquired the St. Helena landmark more than 60 years ago.

About Continuum Estate

Founded in 2005 by Robert, Marcia and Tim Mondavi, Continuum is a single red wine
produced with clarity of focus at the highest quality level. Continuum Estate, located high atop Pritchard Hill on the east side of Napa Valley, grows rich, concentrated Cabernet
Sauvignon, Cabernet Franc and Petite Verdot for this unique wine. For 4 generations the Mondavi family has grown and produced wines to stand in the company of the worlds’ finest. Tim and Marcia Mondavi, along with their children and team, are committed to this continuum of excellence, innovation and tradition.

About Folio Fine Wine Partners

Founded in 2004 by the Michael Mondavi family, Folio Fine Wine Partners is an importer, fine wine agency and producer of quality wines from the world's premiere and emerging wine regions. Folio provides sales, marketing and public relations services to wine brands from California, Argentina, Italy, Austria, Germany and Spain.

About the Make-A-Wish Foundation®
The Make-A-Wish Foundation® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 65 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 193,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish®.

# # #

Photo Caption: Peter Mondavi hosted a master wine dinner at Morton's The Steakhouse in November of 2008. Peter and Jim Monaghan, General Manager of Morton's The Steakhouse in White Plains, auctioned off the giant bottle of wine to benefit the local chapter of Make-A-Wish.

No comments: